How It Started
Over 18 years ago, Susan was working in a butcher shop when she noticed more and more customers asking about raw dog food. As a dog owner herself, this sparked her interest, and she began researching the benefits of feeding dogs a raw diet.
At the time, Susan was also a German Shepherd breeder. She decided to switch her own dogs to raw food and quickly noticed positive changes. Compared with previous litters, the puppies raised on a raw diet appeared noticeably healthier. She also observed shinier coats, smaller stools, cleaner teeth, fresher breath, and fewer trips to the vet.
These experiences inspired Susan to share raw feeding with other dog owners and provide a fresh, high-quality alternative to processed kibble.
Experience
Working in a butcher shop gave Susan access to a facility where she could begin producing raw dog food for herself and others who shared her interest. She wanted to offer a healthier alternative to processed kibble and believed she could provide an exceptionally high-quality food at an affordable price.
With her background and experience in the food industry, Susan had a strong foundation for developing her business. To further refine the recipes, she hired an animal nutritionist to develop the formulas that have been offered over the years.
What started as Susan's passion for feeding her own dogs has grown into a family business built on hands-on production, attention to detail, and a commitment to quality.
The Facility
All food is currently made in Glendale, Arizona. What began with Susan and Jon has grown into a true family operation, with their son Tyler and his wife Grace now overseeing daily production of our raw dog food. They take great pride in preparing every batch while maintaining a clean, healthy, and sanitary working environment.
The Process
Vegetables are double-rinsed and hand-cut, and all meats are USDA inspected. Tyler mixes and grinds the meats and vegetables using a commercial-grade grinder. Grace carefully weighs and packages the food, which is then vacuum-sealed and immediately placed into the freezing process.
The grinders are thoroughly cleaned between formulas to help prevent cross-contamination and allergen exposure.
We have always believed in keeping our production in-house rather than outsourcing it to another manufacturer. This hands-on approach allows our family to oversee what goes into every batch, how it is handled, and where the ingredients come from. Our attention to detail helps us maintain the quality and consistency our customers have come to expect.
Here's to Another 18 Years!
After 18 years in business, building and growing a family-owned company has been an incredibly rewarding experience. We are especially proud to see the next generation of our family continuing the tradition of making quality raw dog food.
We all enjoy working with our customers and love hearing stories about the positive difference our food has made in the lives of their dogs.
We are incredibly grateful for the loyalty and support of our customers over the years and look forward to many more years of serving you and your four-legged family members!